The “New Normal” Essential

Meal kits were first introduced in the market in 2007. These kits contain pre-portioned ingredients that are ready to cook, thus minimizing the food waste. Since then, people have started to try out these quick and easy meals. Beginner cooks also like the idea of getting to make their own meals through instruction cards and without the hassle of actually preparing all the ingredients themselves. Meal kits also provide consumers with different meal plans that are great for whenever they run out of recipe ideas to serve.

Over time, though, meal kits’ popularity slowly declined. Aside from the growing competition, there were just some other factors that made meal kits unappealing for many. One of which the subscription-based nature of meal kits. Most of the time, consumers just want to purchase something whenever they feel like it but the subscription-based meal kits make them feel “locked in”. Because of this, they were reluctant to try them out, and eventually never became customers. Aside from that, the things that meal kits provide such as fresh ingredients can easily be accessed through grocery stores. Consumers felt that purchasing meal kits was unnecessary and what they’re really just paying for are the recipe cards. With just a quick trip to the grocery, they can have what meal kits offer for at least half the price.

But today, due to the onset of COVID-19, meal kits are proving to be a lifesaver for many people. Because of quarantines, lockdowns, and other stay-at-home orders, it’s difficult to just take a trip to the supermarket whenever we feel like it. It’s also much harder to dine out or eat at a restaurant. However, with meal kits, we are provided with fresh ingredients and delicious meals that can easily be delivered to us. Having more of these meal kits also seems better since they just make anything and everything easier. HelloFresh, a meal-kit service provider, also changed their sales projection from 25% to 50%. This goes to show that meal kits may just become a staple in our “new normal” lives especially now that we have nothing other than uncertainty.

Here in Davao, Malagos Homegrown Produce offers their meal kits straight from Malagos Garden Resort menu. All ingredients are guaranteed fresh and high-quality. With their wide variety of meal kits, you won’t find yourself thinking what to eat anymore! They also have a meal kit delivery service to deliver your meal kits right at your doorstep. Check them out on www.malagoshomegrownproduce.com and enjoy your new normal, hearty meal today.